Less than two years after launching Copilot on smart TVs, Microsoft is pulling the plug on the feature

Microsoft will end all support for Copilot on smart TVs this year. As The Verge reported, this decision was first confirmed via an on-screen notification spotted by Windows Central. LG and Samsung announced at CES 2025 that their new smart TVs would come with access to Microsoft Copilot. Less than two years after that reveal, Copilot for TVs is now being phased out.

Image: Microsoft / The Verge

No official press release was issued for the news. Zac Bowden from Windows Central spotted the notification on his own webOS-powered LG TV. The notice states that Microsoft recently made the call to terminate support for the Copilot feature on all TVs, including the Copilot functionality already enabled on LG TV units. The original notification text cuts off at that point, with the rest of the content not fully displayed. LG, Samsung and Microsoft have all not released a formal announcement on the matter so far.

The timeline of this move is the key point. At CES 2025, bringing Copilot to TVs was framed as a core part of the industry narrative of bringing AI into living rooms. Now less than two years later, the support is being pulled. For users who have already bought Copilot-enabled TVs, there are no public details available right now on exactly which models are affected, when the feature will stop working, or if there will be any alternative solutions after the feature disappears. Reports note the full shutdown will happen within this year.

AI assistants on smart TVs have long had an awkward pain point: they are positioned as a major selling point, but real-world user interaction is still bottlenecked by the TV remote control. Voice commands are useful when you are watching content, but low actual usage frequency, user privacy concerns, cloud operation costs, and cross-partner maintenance overhead all affect manufacturers' willingness to keep these features running long-term. A feature hyped on the CES stage, whose exit notice first pops up directly on users' TV screens, makes for a pretty stark contrast.

What is confirmed right now is that Microsoft is ending Copilot support for the TV platform, and the official announcement has not arrived yet. What is worth following up on next is how LG and Samsung will handle the function changes on already sold TVs, and where Microsoft will redirect the resources previously allocated to Copilot for TVs.